Celebrating the best of Indo-Pak fashion at Shaan-e-Pakistan

New Delhi: This Autumn all roads would lead to The Grand Hotel in Delhi. From fashion, textiles, jewellery to lifestyle, accessories and even furniture — the debut edition of avant grade Lifestyle show, Shaan-E-Pakistan, with over 150 exhibitors from both India and Pakistan, promises to offer premium fashion in the capital starting from 10th September 2015.
 
The 3-day Fashion and Lifestyle fiesta has been conceptualized by popular Pakistani Designer Huma Nassr in association with Sangeeta Das, Entrepreneur and Indian Co-Host.

“Shaan-e-Pakistan will not just offer a glimpse of Pakistani fashion; the event is about empowerment too. Women weavers and craftsmen, rarely realise the worth of their exquisite handwork. Since most designers use hand embroidery, this will prove to be a good opportunity for these artisans to get the exposure they deserve,” says Huma Nassr, who has made India her second home seven years back, retails under the brand name ‘Braahtii’ and is quite popular for her contemporary and edgy digital prints with Multani, Tarkashi and Ralli embroidery.


 
The event, which is expected to bring a huge delegation from Pakistan, is part of the larger aim of its associates — Federation of Indian Export Organizations (FIEO), Karachi Chamber of Commerce and High Commission of Pakistan – to further build on the efforts of the governments of Pakistan and India to normalise trade relations between the two countries.
 
“With a trade potential of billions of dollars between the two countries, the event will not only offer a unique opportunity to Indian fashionistas to interact with their Pakistani counterparts but also offer a first-hand opportunity for customers to feel and own the best quality products India and Pakistan has to offer”, avers Sangeeta Das, Co-Host, Shaan-e-Pakistan.


 
The opening evening is an invite-only event, jointly invited by Braahtii and Pakistan High Commission. “We’re expecting a mix of people, from diplomats, socialites to fashion and music fraternities of both countries. Since music transcends boundaries, we’ll treat our audiences to a soulful rendition of qawwalis by the famed Amjad Sabri of Pakistan” says Huma Nassr and adds “we also intend to get chefs from both countries to prepare specialties of their respective countries which we will share with our guests as food can be the biggest of the bridges between the two great countries.”
 
The focus of the second day will be the exhibition where designated lounges for fashion, textiles, jewellery, lifestyle products, accessories and even furniture will welcome guests and customers to view and purchase the best of Indian and Pakistani premium fashion. Over 100 exhibitors have already confirmed their presence. The exhibition will also showcase the ensembles of prominent designers who will feature in the grand Fashion Show.
 
“We are extremely happy to see the initial response from the Indian counterparts, both in terms of designers and exhibitors. The event will feature few of the most prominent fashion designers of India who shall be showcasing on the ramp with their Pakistan counterparts. The exhibitors who have already either booked the space or shown interest are from all over the country including Mumbai, Delhi, Lucknow, Jaipur, Amritsar and Ludhiana”, shared Sangeeta Das, Co-Host.


 
On the finale day of Shaan-e-Pakistan is scheduled a high-decibel Fashion Show comprising popular designers from the two countries. Hassan Sheheryar Yasin (HSY), Umar Sayeed, Sahar Atif, Zainab Chottani and Arsalan Iqbal are among the names from Pakistan who have confirmed their participation at the event. The designers will be showcasing a wide range of ensembles in Prêt, Couture and Semi Formals.
 
Huma Nassr adds that since the exhibition is planned at the onset of festive season, we planning to introduce Pakistani trousseau teamed with Indian aesthetics so it’s going to be a good opportunity for shoppers to pick up latest designs of Pakistani couturiers. The whole idea is make the festive season more special for both the countries, concludes Nassr.

Sanchar Express News Desk